ICANN’s been in the Register quite a bit recently. First, they try to force through Verisign’s reinstatement as registry for the .NET tld - unsuccessfully as it turns out - and now they are suggesting some sort of protocol that allows companies to protect their trademarks automatically when new global TLDs, such as .jobs and .travel, are ratified.

It’s with wry amusement from a sponsored tld registry that I read this. Almost every other candidate has attacked ICANN's amendments of the judging criteria and their ‘independent judges’ and yet their nomination continues. One thing that intrigues me the most here are the other candidates; especially Core++, a registry that looks after the .museum and .aero sponsored tlds. Given that there are maybe 100 of these domains in the world, we should have sent in our proposal to run .net as well dammit! Guess we’ll have to wait for .com. What a changeover period and thick registry that would be when the transition is complete. And everyone else would have to switch from RRP to EPP too. Yikes.

As far as protecting company IP goes, .coop have offered the idea of brandsafe domains since it began although few and far between have actually take advantage of the offer. In fact five have used it so far. It’s nice to see the idea vindicated although as a sponsored TLD, the need to reserve a domain name to protect your IP is less urgent as a competitor would have to be a co-operative to begin with in order to get the domain anyway.